SEO is a long-term strategy which will bring you long-term benefits. It has a noticeable impact on your business. You probably heard or maybe you’ve asked yourself this question: “How long will it take me to get ranked #1 for my keywords?”. I’ve seen lots of business owners and companies that start doing search engine optimization and, after a month or two, they just give up and say “SEO doesn’t work” or “We didn’t get the results we needed to justify the cost.

If you start a new website, it is important to know that you’ll see results in approximately 6 to 12 months. It might seem a big period of time for some, but if done correctly, it will keep your website on SERP and the results you get can last for years. This can have high SEO importance for small businesses that are struggling to succeed.

If you have had a business for some time, then you know how important it is to keep your portfolio and generate conversions. Having search visibility is a great asset for achieving results. SEO can help you by offering visibility in SERP and afterward with monetary results, but you have to invest in it – time and money.

There are lots of factors that should be taken into consideration when we think about SEO. You need expertise and a feasible plan to achieve SEO success.

It can be cheap if we take into consideration a 6-month plan. For SEO you need to invest a lot more money in the first phase, compared to other paid advertising methods where you have to pay from month to month if you want to keep receiving traffic on your website.

Paid search marketing, compared to search engine optimization, has a shorter time for returning conversion, but your business should invest to see results. As long as you keep paying for results, you’ll get them, which on the long term is not so equitable as SEO.

SEO will provide lots of analytics data for your website. The only struggle you’ll encounter is pulling the data yourself and making decisions for improving your results. It might be a little tricky to understand the data and you’ll have to chew on it more before taking any actions. Any good SEO practitioner will start by finding the rotten data from the pile, which shouldn’t be a big challenge.

There are tools that can help you keep track of your website’s performance. Google Search Console provides data regarding pages that have the best performance, mobile issues regarding your content on site, indexability.